When Team Watson brought together athletes, entertainers, and community leaders for their annual Celebrity Softball Game at CSUN — honoring Brandon Watson’s birthday and benefiting The RightWay Foundation — it wasn’t just another charity event. It was a living example of how sports, culture, and purpose align when the right people come together for something bigger than themselves.

At the heart of it all was Will Carter, General Manager of Matador Sports Properties at CSUN. Carter, who has grown CSUN’s corporate partnership revenue by more than 60% since 2019, understands the art of meaningful alignment. “The key to creating meaningful partnerships,” Carter told UND1SPTD, “is to tell a story.”

That message hits home for boxing. Because in this sport, storytelling is everything — every fighter’s rise, every fan’s loyalty, every sponsor’s belief. Just like Carter’s success in building partnerships that fit the university’s identity, boxers and their teams must look for collaborations that reflect who they are and what they stand for.

In today’s world, the fight isn’t just in the ring — it’s about ownership. It’s about boxers aligning with brands that amplify their purpose, not just their paychecks. When a boxer partners with a brand that truly connects to their lifestyle and community, they create a legacy that lasts longer than any bout.

And for boxing fans — we hold the power. Every ticket bought, every stream watched, every shirt worn, every sponsor supported — it all fuels the fighters and keeps the sport alive. Supporting boxing isn’t just entertainment; it’s an investment in the culture.

The Watson family has built their name on exactly that — connecting worlds, bridging sports and entertainment, and proving that unity, ownership, and story are the real championship belts.

The next time you see a fighter on the rise, remember: your support is their foundation. Together, we build the right way.