For years, San Diego’s boxing scene has been defined by passion — independent gyms, self-made fighters, and a community that trains harder than the spotlight ever shows. But now, for the first time, the city has a major player stepping into the ring beside them.

When Jamul Casino announced its first-ever sports sponsorship with Rockman Somo, it wasn’t just a win for one fighter — it was a statement for the entire region. Jamul Casino, known for its deep roots in Native heritage and community empowerment, is doing something most corporations hesitate to do: betting on local talent.

And it’s more than a sponsorship. It’s a partnership built on belief.

Behind this collaboration is RSD Boxing, one of San Diego’s most respected training grounds, where champions are made and character is built long before the cameras arrive. The partnership brings together the grit of the gym and the elegance of a brand that values integrity — proving that real investment in sports starts with the people who live and breathe it.

Rockman Somo embodies that energy. A fighter molded by life’s obstacles, sharpened by faith, and driven by purpose. His story mirrors the story of the city — hungry, overlooked, but never defeated.

As Somo puts it, “This isn’t just about me. It’s about showing that if you believe in where you come from, your city will believe in you too.”

The collaboration marks a turning point for San Diego sports. For years, the city has thrived without the backing of major professional teams, yet its athletes continue to rise — from backyard gyms to televised arenas. Now, with Jamul Casino and RSD Boxing leading the charge, that underdog spirit finally has corporate muscle behind it.

It’s more than a logo on a glove or a banner in a ring.
It’s a bridge — connecting culture, commerce, and community.

So when Rockman Somo laces up his gloves next, he’s not just representing himself. He’s carrying San Diego, Jamul Casino, RSD Boxing, and every fighter who’s ever dreamed of more — proving that when purpose and partnership align, every bet on greatness pays off.